Creative Junction
Sprout Designs was approached to pitch for the Creative Junction Slough Identity Design.
The process of Design involved a session of research and development with the team. Working as a group/team to develop creative visual connections, the following group activities brought everyone to consider lots of visual connections.
Thought Factory
piece of paper roll full length of blue room – all brainstorm the word JUNCTION and its associated words, meanings, phrases etc – and link up/map to the brainstorming of the people person either side – to get one long ‘factory’ of thought
Internet Research
Individually/in pairs google/wiki/search for words, phrases, meanings, pictures – anything linking to JUNCTION – add your findings to the Thought Factory
Visual Junctions
individually/in pairs explore the rooms, building & west wing outside to capture where you see JUNCTIONS (joins etc) using cameras or sketches – create junctions or related ’sculptures’ using play doh, pipe cleaners, collage – and capture on camera
If it were a?: individually/in pairs discuss: If Creative Junction were an animal, what animal would it be? What food? What holiday? What car? What item of clothing? What piece of furniture? What colour? etc etc etc
Junction Poem
using poetry template create your own Junction related poem
the brand will continue to be playful and develop and grow with us
Individually a number of designers went away to develop concepts to then pitch to the Creative Junction Team
A very fluid design, we responded to feedback from the Creative Junction Team, the original design grew and developed to explore the Junction based visual identity seen.
“Thank you for your vision and respond-ability! The best thing about it is that it’s a simple, conceptual and adaptable idea which we can play with in-house.”